Tuesday, December 14, 2010

Wrangler's Butt Lifter

When you hear or read “BUTT LIFTER,” what pops up in your head? 
Butt lifter panties, girdles with cheek foams or those bum lifter garter? 
What about “BUTT LIFTER JEANS?” 

Wrangler Philippines designed a pair of "BUTT LIFTER" jeans, for women to look slimmer and add more figure without the hassle. It’s just jeans, with the right cuts, the right fabric and all you need to do is wear them!
See the difference
Photo credit to Miss Tanya Macabuhay 

Wranglers Butt Lifter Jeans are available in all leading department stores and in the boutique for only Php 1,399.75

Sunday, November 28, 2010

Megamall Atrium Holiday Collection Fashion Show 2010

Megamall presented their Holiday collection that was themed “ROYALTY.” 
It focuses on high class teenagers and young adults, who follow the latest trends, loves going to the hottest parties and events around the metro. 

The ROYALTY collection has 3 subcategories which are HIP, PREPPY and GLAMOUR.

HIP focuses on the trendiest clothes that teens can wear for those “hippest and hottest” parties.

PREPPY is more on  the smart casual wear. 

GLAMOUR is all cocktail dresses, gowns, suits and tuxedos.

The ROYALTY collection were presented by Celine, 101NY, CMG, Promod, Escada, Forever21, Carlton, Michelis, Samsung and SM Megamall. 

Thanks to Azrael Coladilla for the invites.

Monday, November 15, 2010


A few days ago I posted survey about your type of jeans, this time I'm conducting a survey about your KIDS. Kindly answer the survey below and as I promised, the best answered survey will receive a new pair of jeans. To answer your question, in this survey we'll be giving out a pair for you and your kid :D 

Just click on the link below and start answering that survey! :D Thanks in advance :D


Thursday, November 11, 2010

You & Your Jeans!!!

Almost everyone love and wear jeans on a daily basis, I’m currently conducting TWO (2) online survey  so that I could get a better understanding on what you like and love about jeans. 

I hope you could spare me some of your precious time with these survey.  

Kindly click the link below and please answer both of them. I'll be closing the survey on Tuesday, November 16 6:00PM Philippine Time...

Thanks! :D 



Wrangler Inspired? I Think NOT!!!

I was browsing around an online shop and a certain brand really shocked me! I just arrived in the office still feeling sleepy, drinking a cup of coffee as I browse around this online shop for my internet report and behold…. A CARBON COPY OF WRANGLER JEANS! Wide eyed and awake I copied the site URL and sent it to my colleagues. We were surprised and laughing about it and they’re selling it for US$58.00 / PHP2490.81!

As a denim designer we do research for inspirations and not copy the exact design, as a colleague said, “What's the use of you being a designer when you just copy it?!”
This is the original design

While this is copied design

 You can see that even the back pocket logo and leather patch are also copied. They just changed their font and brand name.

I hope future designers don’t do this mistake. 

We DESIGN... We don't IMITATE!!!



Monday, November 1, 2010

Philippine Fashion Week S/S2011 : Levi's Curve ID

Levi's fashion show was amazing! 
They introduced their Levi's Curve and their Ambassadors for their collection.
Loved the concept of the models looking like mannequins and dressing up their jeans in the middle of the stage. 
Its a one of a kind fashion show. 
Loved it! 
Definitely LOVED IT!

Thanks to BJ Ibuna and Levi's for the invites!!!

Philippine Fashion Week S/S2011 : Freego

Went to Freego's fashion show with my cousin, friends, colleagues and superiors. 
I love their Aviator collection, especially the skinny cargo. 

Thanks to Einsco for the invites!!!

Philippine Fashion Week S/S2011 : Freego album